Sydney Sweeney’s Bra Stunt at Hollywood Sign Was Apparently CGI & Fake
Sydney Sweeney is making headlines again, but this time it’s not for a new movie or red-carpet look. The actress recently posted a video to promote her lingerie brand, SYRN, showing what looked like dozens of bras draped over the Hollywood sign. Fans went wild, and her collection sold out almost immediately.
But according to Jeff Zarrinnam, head of the Hollywood Sign Trust, the stunt wasn’t real—it was mostly CGI.
“They used CGI for that,” Zarrinnam told Newsbeat, explaining that the logistics of actually covering the massive 50-foot letters in such a short time simply wouldn’t work. “There’s no way you could have covered the sign in that amount of time.” He even pointed out a mistake in the footage: many viewers thought Sweeney was climbing the letter H, but “she was climbing the letter L. If she’d tried climbing the H she probably would’ve fallen and broken her neck.”
The Hollywood Sign Trust also noted that the crew never had permission to enter the fenced-off area around the landmark. While some permits were reportedly held for parts of Griffith Park, no one was authorized to touch the sign itself. Zarrinnam suggested a “miscommunication” may have led the LAPD to believe the project was cleared. “Sydney Sweeney probably isn’t reading paperwork,” he joked, wondering if her team had fully explained the rules.
Despite the controversy, Sweeney’s career continues to soar. In 2026, she’s already received praise for her role as boxer Christy Martin in the biopic Christy and is set to return as Cassie Howard in the third season of Euphoria on April 12. She also has several exciting projects lined up, including starring in Netflix’s live-action Gundam with Noah Centineo, playing Old Hollywood star Kim Novak in Scandalous, and joining a remake of Barbarella.
Zarrinnam says his main concern is protecting the landmark, not just punishing anyone. “I’m upset and the neighbours are upset about it,” he said, adding that more “no trespassing” signs may be needed to keep people out. As the investigation continues, Sweeney has not yet commented publicly on the stunt or the CGI revelation.
Do you think using a historic landmark for a marketing stunt is clever promotion, or should celebrities like Sydney Sweeney face stricter rules?
