‘The Devil Wears Prada 2’ Opens Strong With Thursday Night Preview Buzz

The Devil Wears Prada 2 is off to a strong start at the box office as it begins its preview run. According to early reports from industry sources shared with Deadline, the sequel earned about $10 million from Thursday previews, which started earlier in the day at 2 PM.

This puts the film close to other major releases from recent years. Its preview numbers are just behind Thunderbolts*, which opened with $11.5 million in previews, and very close to The Little Mermaid from 2023, which had $10.3 million. It is also not far from Wonder Woman, which made $11 million in previews before going on to a strong opening weekend.

The movie is playing in more than 4,000 theaters across North America and is getting wide support from premium large format screens. Early tracking suggests the film could open between $73 million and $80 million domestically. This is helped by strong ticket presales and positive early reactions.

Reports from RelishMix show that online buzz for the movie is high. The film currently holds a strong social media score and has a higher rating on Rotten Tomatoes than the original 2006 movie. Reviews are mostly positive so far, which could help bring in more viewers over the weekend.

Advance ticket sales have also been strong. Some theater chains have seen high demand even before opening day. Alamo Drafthouse reported more than $1 million in presales, with numbers similar to big recent releases. Other theaters are also seeing interest from groups and special event bookings.

Traci Hanlon from Cinergy Entertainment spoke about the demand and said, “Presales for Devil Wears Prada 2 are super-strong, with a lot of group buyouts coming in.” She also noted that themed events tied to the movie are drawing attention from audiences.

Theaters are going all in to promote the film. Some locations are hosting special events with red carpets, themed parties, and even giveaway games with designer items. These efforts show that theaters expect the movie to attract a large crowd.

Outside the U.S., the film is also launching this weekend. Early numbers suggest it could reach around $180 million globally, with a large share coming from international markets.

The original Devil Wears Prada was a moderate hit when it first released, but it built a strong following over time. The sequel is now aiming for a much bigger opening, helped by the return of its main cast and strong interest from fans.

This is a very solid start for the film and shows that there is still strong interest in this story after many years. The mix of nostalgia and new marketing seems to be working well. What do you think about these early numbers and the sequel overall? Share your thoughts in the comments.