Sydney Sweeney Captures Attention in Syrn Shoot Alongside Male Model

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Sydney Sweeney is mixing business with fun in her latest fashion move. On February 17, the actress shared new campaign photos for her lingerie brand Syrn, and one image quickly grabbed attention. The photos were shared on Syrn’s official social media pages and picked up by entertainment outlets.

In the most talked-about shot, Sydney Sweeney is seen being lifted over the shoulder of a male model. The moment looks playful and light, matching the tone of the brand’s new collection. Fans immediately reacted, calling the shoot bold and unexpected.

The photos were released to promote Syrn’s third collection, called Midnight Snack. According to the brand’s caption, the drop was meant to be fun and relaxed, with the words midnight snack time for all. This collection focuses less on lace and more on comfort.

The line includes unisex button-down shirts and boxer-style briefs. In several images, Sweeney poses next to the male model wearing an oversized shirt that is partly unbuttoned. In another shot, she jokingly pretends to scan a barcode on his back, keeping the tone casual and flirty.

Sweeney has said the idea behind the collection was to expand the brand and include men. She described it as a way to treat the boys, too, signaling a shift toward gender-neutral styles. Fans praised the move, saying it made the brand feel more inclusive and playful.

This campaign comes during a busy year for Sweeney’s acting career. In late 2025, she starred in the thriller The Housemaid, which became a major hit with audiences. Her role as a live-in worker uncovering dark secrets brought in strong reviews and high streaming numbers.

She also received critical praise for her transformation in the biopic Christy. For the role, Sweeney trained intensely and gained muscle to play boxer Christy Martin. Critics highlighted her dedication and emotional range in the film.

Later this year, Sweeney will return as Cassie Howard in season three of Euphoria, which resumed filming after long delays. She is also set to appear in a small role in The Devil Wears Prada 2, which is currently in post-production.

Beyond acting, Sweeney continues to grow her production company, Fifty-Fifty Films. She is producing and starring in Echo Valley alongside Julianne Moore, and developing other projects that mix drama and genre storytelling. At the same time, Syrn continues to grow as a fashion business.

What do you think about the Syrn campaign and her latest career moves? Share your thoughts in the comments

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