Tubi and TikTok Unveil Creatorverse Incubator Cohort, Turning TikTok Stars Into Streaming Series Creators
Social media stars have been eyeing the living room screen for years, and streaming platforms have been happy to meet them halfway. The free streamer Tubi has been among the most aggressive, building a creator ecosystem that has added more than 35,000 episodes from over 700 creators since launching Tubi for Creators in June 2025.
That push now takes its biggest step yet. Back in March, Fox-owned Tubi and TikTok announced a program designed to help short-form creators make the leap to long-form television, with TikTok identifying talent and Tubi developing the shows.
The wait for the first class is over. Tubi and TikTok announced on October 27 that 12 TikTok creators have been selected for the Creatorverse Incubator to develop 10 original series, all exclusive to Tubi and spanning animation, horror, reality and YA.
The company called the cohort its biggest investment yet in building original programming with creators. The shows are headed to Tubi’s audience of 110 million monthly active users, across both scripted and unscripted formats.
The selected creators have been recognized everywhere from award shows and film festival red carpets to TikTok’s Discover List and Showbiz List. Under the partnership, TikTok helped identify the talent and will use its Spotlight tool to drive fan conversation around the new series.
Two of the shows lean into scares. ‘Would You Survive?’ stars Christopher Kiely, who breaks down terrifying movies, monsters and locations to decide whether the average person could realistically make it out alive.
‘Scare Tours’ follows film expert Allie Tran as she takes fans into the real world, visiting the locations of iconic scary movies, meeting special guests and uncovering the stories behind the nation’s most beloved films.
Animation gets three entries. Lynnell Jones Jr. created ‘Feeling Super’, a comedy about a broke young man who gets a new superpower every day, though his attempts to become a superhero keep spiraling into ridiculous disasters.
Kendria Bland’s ‘The Roach Chronicles’ follows a dysfunctional family of cockroaches dealing with family drama, school troubles and relationships. Sebastian Krahl’s ‘Jamie Crow’ is an adult animated series about an 18-year-old high school senior consumed by a dangerous obsession with serial killers.
Reality is represented by ‘Kai Picks the Guy’, a dating show hosted by Kai Cameron in which three men arrive thinking they’ll date a female contestant, only to be vetted on one-on-one dates with Kai instead.
Marc Sebastian headlines ‘A Great Australian Gay Sidequest’, exploring some of Australia’s most unique tourist experiences and stays. Sabrina Brier’s ‘Asking for a Friend’ pairs her with celebrity guests each episode to work through the everyday chaos of modern friendship.
On the scripted side, ‘Never Have I Spent the Winter With the Romano Brothers’ stars Yasmine Sahid as a city teen who moves to small-town Alaska after losing her parents, navigating a complex romance with two brothers played by Alex Maystrik and Pablo Hernandez.
‘The Leasing Manager’ stars Madison Humphrey as an apartment complex leasing manager trying to hit 100% building occupancy while sabotaging a rival, navigating a police investigation and keeping needy tenants happy.
Kudzi Chikumbu, Tubi’s VP of Creator Partnerships, said the creators have built a following, a point of view and a body of work that audiences return to. He described the incubator as the place where Tubi comes in as a partner, giving them the creative freedom to grow what they’ve started as they make their first TV shows.
Dawn Yang, TikTok’s Global Head of Entertainment & Micro-series, said the creators’ communities show how much people connect with creator-led storytelling. She added that the partnership gives them another way to share their work with new audiences.
The move is part of a broader shift in how streaming platforms think about talent. Tubi’s own research for its ‘The Stream 2026’ report found that 67% of U.S. consumers see creator content as more authentic than TV, a stat that helps explain the investment.
Tubi has also brought Creatorverse content to Fire TV and launched a Creatorverse Hub to make it easier to browse creator films and series. The platform offers more than 375,000 movies and TV episodes and 400 Tubi Originals, giving the new shows a large library to sit alongside.
Which Tubi Creatorverse Incubator Show Are You Most Excited to Watch?
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