‘Spider-Man: Brand New Day’ Is About to Dethrone ‘Avengers: Endgame’ as Marvel’s Biggest Domestic Hit Ever

Marvel Studios has spent the better part of a decade chasing the box office ceiling set by its own 2019 crossover event, watching one franchise entry after another fall short of the numbers “Avengers: Endgame” put up during its historic run. That record has felt untouchable for so long that few expected any single hero to threaten it, let alone a solo Spider-Man outing.

That assumption has been thoroughly upended over the past three weeks. Sony and Marvel’s “Spider-Man: Brand New Day” has spent its entire theatrical run rewriting box office history at a pace that’s stunned even industry veterans, and the film’s latest milestone might be its most significant yet.

As of this week, “Brand New Day” is on track to become the highest-grossing Marvel movie in domestic box office history this weekend, surpassing “Avengers: Endgame’s” all-time domestic total. The film crossed $810 million domestically, closing in fast on Endgame’s $858 million benchmark just days after becoming the fastest movie ever to reach $800 million at the North American box office.

That record-breaking pace has been staggering from the jump. Director Destin Daniel Cretton’s film reached $800 million domestically in just 19 days, beating the previous record held by 2015’s “Star Wars: The Force Awakens,” which took 23 days to hit the same mark, according to Deadline. That put “Brand New Day” at the No. 4 spot on the all-time domestic chart, trailing only “Star Wars: The Force Awakens,” “Avengers: Endgame,” and “Spider-Man: No Way Home” heading into this final push.

The film’s opening alone set the tone for everything that followed. “Brand New Day” launched with a $360 million domestic debut, breaking Endgame’s previous opening weekend record of $357.1 million, while its $932 million global opening ranked as the second-biggest worldwide debut ever, trailing only Endgame’s $1.22 billion start.

Since then, the records have kept piling up. The film became the fastest movie in history to cross $400 million domestically, taking just four days, and the second-fastest ever to reach $1 billion worldwide, doing so in six days, again trailing only Endgame’s five-day pace. It also delivered the highest-grossing Monday and Tuesday in box office history, surpassing marks previously held by “Black Panther” and “Spider-Man: No Way Home” respectively.

Globally, “Brand New Day” has already crossed the $2 billion threshold, becoming just the eighth film in history to reach that milestone and cementing itself as the highest-grossing release of 2026 so far, ahead of Christopher Nolan’s “The Odyssey,” “Toy Story 5,” and several other major tentpoles. Sony Pictures chairman Tom Rothman summed up the industry’s shock at the film’s trajectory, quipping on opening weekend, “So I guess movies aren’t dead after all?”

Directed by Cretton and starring Tom Holland alongside Zendaya, Sadie Sink, and Jon Bernthal, “Brand New Day” picks up years after the events of “No Way Home,” following Peter Parker as he navigates life completely erased from the memories of everyone he loves. That premise, paired with the film’s ensemble of returning and new faces, has resonated with audiences in a way few analysts anticipated heading into its release.

With the film now within striking distance of Endgame’s domestic crown, and with several major titles like “Avengers: Doomsday” and “Dune: Part Three” still to come before year’s end, 2026 is shaping up to be one of the strongest years for theatrical box office since before the pandemic. Whether “Brand New Day” ultimately holds onto this domestic title once “Doomsday” arrives in December remains to be seen, but for now, Peter Parker has officially claimed a record many assumed would never fall.

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