Nicki Minaj and Kevin O’Leary Step Out With Trump for New Venture Rollout

The U.S. Treasury Department is doing something a little unusual this week. Instead of a quiet policy briefing, it is rolling out a new financial program with help from some very famous faces.

On Wednesday, the department will host a public summit in Washington to officially launch Trump Accounts. The event was announced by the Treasury Department and will be streamed live on X. President Donald Trump and Treasury Secretary Scott Bessent are expected to attend, along with several celebrities, including Nicki Minaj, Cheryl Hines, and Kevin O’Leary.

Trump Accounts were created under the One Big Beautiful Bill Act passed last year. According to the Treasury Department, the program is designed to help American children build long-term savings. Every child born between 2025 and 2028 will receive a $1,000 deposit from the government. Families and employers will then be able to add up to $5,000 each year into the account.

Treasury officials say the goal is to make investing feel normal and accessible from an early age. In a statement released ahead of the summit, the department said the event will bring together administration leaders, industry figures, and everyday Americans to explain how the accounts work and why they matter. The summit will outline how Trump Accounts work, discuss projected economic impacts, and emphasize the administration’s commitment to expanding financial opportunity, the department said.

Secretary Bessent has been especially vocal about promoting the program. In recent interviews, he has hinted that the administration is even planning a major commercial push, possibly including an ad during next month’s Super Bowl. The idea, according to Treasury sources, is to make sure families clearly understand the rules around investing and withdrawals.

The celebrity involvement has drawn the most attention. Nicki Minaj’s appearance stands out, as she has become more open about her political views in recent months. She previously spoke at a Turning Point USA event, where she praised the administration. I don’t know if he even knows this, but he’s given so many people hope, she said at the time.

Cheryl Hines and Kevin O’Leary are also expected to take part in discussions during the summit, lending their names and visibility to a program that usually would not attract much pop culture attention.

As the launch approaches, the use of celebrities to promote a government savings plan has already sparked debate. Supporters say familiar faces can help explain complex ideas. Critics argue it blurs the line between policy and promotion. With the summit airing publicly, the administration appears ready to make its case directly to the public.

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