10 Most Popular Superheroes, According to Google Searches in 2023

10 Most Popular Superheroes According to Google Searches in 2023

Superheroes have been a staple of popular culture for decades, capturing the imaginations of people of all ages. With the advent of the internet and search engines like Google, it’s easier than ever to gauge the popularity of these characters. In this article, we’ll explore the ten most popular superheroes according to Google searches. From the classic heroes of comic book lore to the newer faces that have taken the world by storm, we’ll be delving into the characters that have captured the hearts and minds of fans around the globe. So, without further ado, let’s dive into the world of superheroes and see who comes out on top.

Marvel Seems to be the more popular publishing house

According to the data provided by Google Trends, Marvel Comics seem to have the upper hand when compared to DC Comics worldwide, with only Taiwan generating more interest in DC Comics when compared to Marvel Comics for the same time period.

Marvel vs. DC global

The majority of searches for Marvel Comics were generated by Mexicans, while Brazil seems to have the most interest in DC Comics.

Marvel vs. DC

In terms of superheroes, the data goes just like you would have imagined. Spider-Man seems to be the most popular hero currently, with Batman following close behind. Superman ranked third, followed by Black Adam and Iron Man. You can see the results for yourself.

Top 5 most popular superheroes according to google trends in 2023

In sixth place, we have The Hulk, followed by the slightly less popular Captain America, who generates almost the same amount of interest as DC’s most famous speedster – The Flash. In ninth place, we have Aquaman, followed by Wonder Woman in tenth place, proving once again that she is the most iconic female superhero ever.

5 7 Most popular superheroes

Now if you’re interested in more detailed results, stay with us and check out our list of most popular superheroes according to google searches.

10. Wonder Woman

Wonder Woman 1

Unsurprisingly, Wonder Woman found herself in male company, proving once again that she is the first fictional character you think about when you mention “superheroine.” Wonder Woman’s rising popularity in the last few years can be attributed to the brilliant movies and Gal Gadot’s iconic portrayal. Even in 2022, movies were the most searched-for related topics regarding Wonder Woman.

9. Aquaman

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Aquaman’s popularity can be attributed to his unique powers and abilities, diverse background, positive representation, exposure in popular media, and strong supporting characters. However, his most recent popularity, like it’s the case with Wonder Woman, is attributed to the upcoming movie and the supporting cast.


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8. The Flash

flash run

The Flash was always among the DC’s most popular superheroes. He is often depicted as a friendly, optimistic, and likable character. His sense of humor and upbeat attitude make him a relatable and enjoyable superhero. Much of his recent popularity can be attributed to his inclusion in the popular media, such as the upcoming movie and the final season of the CW’s Arrowverse-oriented show, The Flash.

7. Captain America

captain america speed

Captain America is a symbol of American patriotism and the ideals of freedom, justice, and equality. His costume, shield, and backstory as a World War II-era soldier fighting against tyranny and oppression resonate with many readers and viewers. Captain America has been featured in various forms of media, such as the MCU movies, which have introduced the character to new audiences and helped to increase his popularity. His iconic shield to this day remains one of the most googled topics about him.

6. The Hulk

Indestructible Hulk

Hulk is often depicted as a misunderstood and tragic character, with his rage and uncontrollable transformation causing him to be feared and shunned by society. This portrayal of a character struggling with inner demons and societal rejection can be relatable to many readers and viewers. This ability to relate with Hulk led to him being placed in sixth place in terms of popularity.

5. Iron Man

Iron Man

Iron Man, also known as Tony Stark, is depicted as a genius inventor, businessman, and playboy. His quick wit and sarcasm make him a charismatic and entertaining character. This is why he placed in the golden spot of our popularity list, the fifth place. He was never the strongest superhero around, but his iconic suits, sense of humor, and unforgettable supporting cast always made him stand out.

4. Black Adam

Black Adam

Did you know that Black Adam was the second most googled movie in 2022? Well, now you know. No matter what review the movie got, it helped launch the popularity of Black Adam, which has stuck around even in the current year. Besides, Black Adam has associations with other popular characters in the DC universe, such as Shazam and the Justice Society of America. This adds to his appeal and helps to expand his storylines as well as his popularity.

3. Superman

superman lifting

Superman is one of the most popular and iconic superheroes in history. He has kept his iconic status from his creation to this day. He is known for his unwavering sense of justice and his commitment to doing what is right. He is often portrayed as a symbol of hope and inspiration, with his values and morals serving as a beacon for others to follow. This is what makes him such an inspiring hero and boosts his popularity. In the past year, however, most of the searches related to this comic icon were related to movies and the most recent TV show, Superman & Lois, which is about to air its third season.


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2. Batman


Unlike many other superheroes, Batman has no superhuman abilities, relying instead on his intellect, physical prowess, and technology. This makes him more grounded and relatable, as he uses his own skills and resources to fight crime. He also has a pretty compelling backstory involving the murder of his parents and his subsequent vow to fight crime. This makes Caped Crusader one of the most popular superheroes in history, and according to google searches, he remains pretty high in popularity, coming in second place in 2023 as well.

1. Spider-Man

Amazing Spider-Man 2 Movie

Spider-Man is relatable because he is a regular person who gains superpowers rather than being born with them. His alter ego, Peter Parker is a teenager or young adult struggling with everyday problems like school, work, and relationships, which makes him more relatable to readers. One more thing that certainly helps is Spider-Man’s inclusion in a wide variety of media, from movies to games, which currently makes him the most googled superhero in 2023.

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