Nicole Kidman Just Joined TikTok, and Her First Video Is Pure ‘Practical Magic 2’ Magic
Nicole Kidman has spent decades building one of Hollywood’s most enduring careers without needing to chase every new corner of social media, making her choice of platform and timing all the more notable when she finally does show up somewhere new. For an actress who’s built her public image around a certain old-Hollywood mystique, joining TikTok felt like the kind of move that needed the right occasion to make sense.
That occasion arrived this week with the long-awaited return of one of her most beloved roles. Kidman is back as Gillian Owens in ‘Practical Magic 2,’ reuniting with Sandra Bullock nearly three decades after the original film first introduced audiences to the Owens sisters and their charmed, chaotic family history.
Kidman used that milestone to make her TikTok debut official, posting her first-ever video on the platform on Thursday, August 27. The clip offers fans a behind-the-scenes look at her getting ready for the film’s London premiere, set to Adéla’s track “Ain’t In LA.”
@nicolekidman Magic brought me here ✨ #PracticalMagic2 @practicalmagicmovie ♬ Ain't In LA – ADÉLA
The video follows Kidman through a hotel room as stylists, makeup artists, and hairstylists work to perfect her wavy blonde hair ahead of the red carpet. She’s shown slipping into a glittering custom Chanel gown in a shimmering sea-green tone, accented with draped gold chains and pearl detailing across the bust and shoulders, paired with matching gold pumps and a sparkling watch.
From there, the footage shifts to the premiere itself, where Kidman greets fans, signs autographs, and poses alongside Bullock, along with castmates Joey King and Maisie Williams. She captioned the post “Magic brought me here,” tying the caption directly to the film’s title and marking a fitting first impression for her new account.
‘Practical Magic 2’ brings back Kidman and Bullock as sisters Gillian and Sally Owens, based on Alice Hoffman’s original novel and the beloved 1998 film adaptation. The sequel is directed by Susanne Bier and written by Akiva Goldsman, with a supporting cast that includes Dianne Wiest, Stockard Channing, and Xolo Maridueña rounding out the returning and new ensemble.
The London event marked the first time the full cast came together for a proper red carpet premiere, following months of promotional appearances from Kidman and Bullock leading up to the film’s release. Fans have been eagerly anticipating this reunion since Warner Bros. first confirmed the sequel through a nostalgic TikTok clip referencing the original film’s iconic midnight margarita scene.
Kidman’s TikTok debut quickly caught fire online, with fans praising both the nostalgic premiere footage and her stunning red carpet look. The reaction speaks to just how much anticipation has built around this particular franchise revival, especially given how much time has passed since the Owens sisters last appeared on screen together.
The excitement also reflects a broader pattern with ‘Practical Magic 2’ promotion so far, with nearly every cast update or first-look moment generating an outsized response from longtime fans of the original film. From Bullock and Kidman’s earlier social media teases to the official Warner Bros. announcement, the rollout has consistently tapped into a deep well of nostalgia for the franchise.
With the London premiere now behind her and the film’s wider release still ahead, Kidman’s arrival on TikTok gives fans a new way to follow her promotional journey for ‘Practical Magic 2’ in real time.
What do you think of Nicole Kidman's TikTok debut?
Have something to add? Let us know in the comments!
